Page views

Ananda Marga Forum

All the letters on this blog are directly related with the teachings of Shrii Shrii Anandamurti ji Baba.To communicate with the editors of this forum or receive postings of this blog, email us at:



Just a reminder to be sure to subscribe to our two new blogsites:

For latest news click here Ananda Marga Universal

For latest news click here Ananda Marga News Bulletin

Or email us at:

And we will be sure to add you to the list.

In Him,


Prout: Save Money with Psycho-Economy

Date: Tue, 15 Jul 2008 23:36:34 -0400 To: From: dharma@eco-net... Subject: Prout: Save Money with Psycho-Economy Baba "Aja'na' Pathik eseche..." - P.S. 4490 Purport: The Parama Purusa Ajana Pathik has come. He has filled this mortal world with the love of flowers and fruits. For Him no one is distant, no one is alien, everyone is His own-- close and intimate. He has wiped away all the tears and removed the suffering of everyone. Baba has come riding on the chariot of effulgence. He is associated with one and all through His ota and prota yoga. He is pulling everyone with His divine attraction and with the blessing of His varabhaya mudra. Today Baba has come. The whole world is inundated with His love-- His grace....
Namaskar, This letter contains something for everybody-- how to save money and be healthy by paying heed to Baba's Proutistic teachings of psycho-economy.
The ills of capitalism are fast rising to the surface: Inflation, energy costs, mortgage lending, collapsed banks, 'bear market', corporate buyouts etc, etc. These terms make the headlines every day. However, there is one aspect of this materialistic, free market economy that is causing great harm yet going largely unnoticed-- or at least is going mostly undiscussed. Probably because it is accepted as being 'alright' by most of the people, by the general public. Namely, as we know, today's capitalistic system is based on the profit-motive, not on consumer needs. In result, corporations or businesses make piles of money by convincing susceptible consumers of buying products which they do not need. And the chief outcome is that that business is praised, honoured, and heavily rewarded $$$, what to speak of rebuked and rectified. That is one side of the story. The other is that countless consumers waste what little money they have by purchasing those unneeded & often harmful products, such as cigarettes, alcohol, junk food, coffee, pornographic videos, gambling etc. Or in countries like the USA, people buy more of what they already have in order to keep up with the rage of fashion. That is why people have 50 or even 100 expensive, name-brand shirts in their closet, when really only a few cheaper, yet high-quality varieties are needed. Or sometimes like with computer parts, they are all manufactured in the same place, and then various companies put their own labels on those items. But consumers-- do not see this-- only they chase after that company label, and pay two or three times the price for the very same item. So in one way or another people are lured into buying, buying and buying things which they do not need-- or pay more for what they could really buy for less. Nearly everyone is ensnared in this debacle. All because companies take extreme measures to convince the innocent public that to get ahead in life or to enjoy living then xyz product is a "must-have" item, or be left out in the cold. This is the awful environment in today's capitalist system. And most are unaware about it or too helpless or stuck to do anything.
Tragically, this is the on-going issue in today's economy: Consumers get duped into buying products either which they do not need or that will not be beneficial for them, either mentally or physically or both. But because of massive advertising, good citizens have been brain-washed into purchasing those things. Sadly, it is most often our youths-- our teenagers-- who fall prey to this. Teens buy sexually-laced movies and videos, designer clothing, extraneous gadgets, and so many things which they think they need in order to look 'cool', 'hip', 'modern' etc. And while for years and years this practice was going on primarily in the US, now because of the internet and the growing Asian economy, this negative trend has spread all around the world. Outside of teens in general, the second most affected population is probably women, with teenage women being the most victimised, overall. But in one way or another everyone is affected. Most certainly even you and I, to some or more degree. Below please read more about this systemic problem as well as Baba's perfect solution: Psycho-economy.
In the dizzying array of today's advertising battlegrounds, general citizens are bombarded with thousands and thousands of advertisements each and every day. Of course, the more television one watches, the more newspapers one reads, the more internet surfing one does, the more one is prone to getting exploited. Because those advertisements and media messages goad a person to look or act in certain way; and, the general people get lulled in that direction, knowingly or unknowingly. And this pull is only further emphasized by countless movies, books, billboards, and subtle and not-so-subtle messages from fellow consumers etc. Verily it is everywhere and nearly everyone is caught up in this mess, whether they wish to admit it or not. Some people may not have the money to purchase what they desire, and they are also caught up-- because they will suffer from an inferiority complex, thinking that they are a low-life for not having that expensive car or costly home or expensive shoe etc. So nearly everyone gets caught up-- one way or another. But again, our teenagers are often hit the hardest. In fact, one sexually provocative novel for teens recently sold 20 million copies-- and this is in an era when hardly anyone ever reads anymore or buys books. Just imagine how many more are reading those same passages online. Because teenagers are such an impressionable and innocent group, they are regularly targeted by corporate advertising departments as well as by individual scammers trying to make a big sell. The problem with all of this is that families end up spending whatever little money they have on items that they really do not need for their survival, or on things that are harmful for them. Because people purchase things which they have the psychic urge to buy based on crafty advertising etc. And most of the time, such purchases lead to the degeneration of mind as well as degrading habits & life practices like on-line pornography, crude cosmetics, skimpy clothing, etc. And this may even force a family to go into debt or forgo the purchasing of basic essentials of life like food, rent etc. This is the very grave and real problem which burdens hundreds of millions-- if not billions of people-- on a daily basis.
So what is to be done in the face of all of this. By Baba's grace Prout philosophy has the exact answer: consumer education-- true consumer education. Not just issuing a cheezy Q & A pamphlet about how to shop like many consumer advocacy groups publish, but rather giving a pointed analysis with graphic demonstrations and protests that will awaken the masses as to what is going on and how they are getting exploited, befooled, and duped. This highly important aspect of the Proutistic enterprise is known as psycho-economy. Baba says, "Psycho-economy...endeavours to eradicate exploitative and unjust economic practices, behaviours and structures. It will counter all economic and psycho-economic exploitation and make people aware of how capitalists, in their singular or collective roles, exploit society and create unhealthy, artificial demands which not only poison the mind but encourage dangerous habits detrimental to psychic sanctity and expansion. The first and foremost duty of psycho-economics is to wage a tireless fight against all degenerating and dehumanizing economic trends in society." (PNS-12) Only psycho-economy can start to open the eyes of the people as to how they are getting 'taken for a ride' day in and day out by cunning, ruthless capitalist exploiters.
Right now, in all the materialistic-oriented countries, which are growing in number day by day, the whole concept of what it means to be human is getting lost. People measure themselves based on how their hair looks, what they own, how they look, what brand of clothing they wear, and so many other useless and superficial measuring rods. The whole society is falling in this direction because of living under a mass-media blitz, 24/7. This creates the desire of buying useless items and going into debt by overspending, or it creates in people the inferiority complex that they are not as good as others simply because the name-brand of their shirt is different. Here below Baba warns us of what happens when there is this degree of psychic bankruptcy on the planet. Baba says, "If there is a lack of prama' in the psychic sphere, then many omissional and commissional mistakes and defects are bound to enter into their art, architecture, literature, philosophy, science and other branches of human knowledge. Dance may lose its rhythm, painting may lack proportion, music may lose the harmony of its melody and rhythm, and in the various branches of literature there may be an overgrowth of the parasitic weeds of immature expression." (Prama-1) And that is exactly what we are seeing now. Each and every aspect of human life is infested with crude ways of living and being, and capitalist exploiters are making billions by selling these degrading things to the public.
So perhaps the first policy of our psycho-economic statutes that needs to come forth is teaching everyone what it means to be human. Humanness is not based on what you wear or what type of soap you use, but is based rather on sadhana, service, and sacrifice. It is these qualities that create a true human being. But capitalist blood-suckers have imposed their will on the public in a totally different way. Such that a person is someone who has a new i-phone, mercedes-benz, swimming pool, etc etc. This foresaken, materialistic recipe leads to the degeneration of mind and the gross and vicious cycle of selling one's soul by investing more and more in superficial, material ornaments.
Only through Baba's teachings on psycho-economy can humanity escape from this harmful loop. Baba says, "Human society today has reached the stage of degeneration and, as a result, is lost in the wilderness of economic bankruptcy, social unrest, cultural degeneration and religious superstition." (Prama-1) Thus only by becoming aware and awakened to the capitalistic strategies can we lift out of this crude era. Only by breaking this bondage of slavery and regaining our purchasing capacity can we fight this capitalist onslaught. So we should all understand and teach others about it means to be a victim of capitalism and the consumer society-- i.e. purchasing things we do not need and basing the value of life on material gains. All this is nonsense. As Ananda Margiis, we have a far greater ability than the common people to slip out of this trap. But even for us it may not be easy. We have to take an honest look at how we are living. So the whole process of education is two-fold. People need to be taught the real value of human life and spiritual practices as well as be guided as to how to avoid the psychic trappings of those capitalist exploiters. Both aspects are needed.
As soon as one opens their eyes even a wee-bit, then the first thing they will realise is that they have a lot more money in their pocket than they did before. And secondly, they will feel mentally free from the oppressive wave of capitalist advertising. This is an absolutely huge topic so cooperation amongst all is needed. All should write in with their thoughts, comments and experiences. I could not possibly write it all here, now.
By His grace we will burst this false bubble of capitalism and provide real socio-economic values that promote the true fulfillment of human life-- the realisation of a spiritual ideal. Baba says, "By propagating spirituality, implementing PROUT and rendering selfless service to suffering humanity, you will be able to elevate the standard of human beings in a very short time." (PNS-18) Namaskar, Dharma
*************************************************** Fate of Egotistical People
Baba says, "It is only when the human beings, become puffed up with vanity and misuse the power granted to them by Parama Purus'a, that He steals everything from them. Hence, He is called Darpaha'rii - the stealer of vanity...Vain people suffer a similar fate when their vanity is destroyed as the balloon faces when its air is let out. But, does Parama Purus'a snatch away everything from everyone? No, He takes away only when the unit beings try to create obstructions in the flow of His creation." (APH-4, p.247) Note: In the above teaching Baba warns us about the fate of arrogant people. As we know the ultimate antidote is developing a devotional link in life and surrendering to the sweet will of Parama Purusa. Then in that case arrogance will not get the scope to crop up. Unfortunately some in our Marga overlook their devotional practices and instead get wrapped up in their own plans and programs. Such persons can be easily recognised as all day long they tell, 'I did this or I did that... I delivered one lecture and all were amazed... I created one project... or I should be the ruler...' and on and on they go about their own unit deeds & desires-- intoxicated by their little accomplishments and imposing their will on others. To lovingly rectify such persons, Parama Purusa describes above what dramatic intervention He takes. Looking around today, we can see how some in our Marga have already undergone this thing and others are going to experience the same similar fate.

Policy on Comments

Spam and unparliamentary language not to be used.

folders: Ananda Marga related articles on hundreds of niche issues


To receive postings of this blog, email us at:

Baba nam kevalam